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Industrial Design + Intelligent Manufacturing 100 billion level industrial market to be developed

what happens when industrial design meets intelligent manufacturing? At an industry Investment Summit jointly hosted by reed design and Guangzheng Hengsheng, more than 20 chairmen and experts of industrial and intelligent manufacturing enterprises and more than 200 investment elites were looking for possible answers

zhaoqiaomin, deputy team leader of Guangzhou Hang Seng new third board, pointed out that insufficient investment in industrial design is an important crux of the lack of innovation driving force in some enterprises. In addition, affected by the valuation of traditional industries, the actual valuation level of China's high-end equipment listed companies is at a low level. In 2015, only 38% of the merged equipment enterprises had PE values above 35, which was far lower than that of other industries, and 33% of the merged equipment enterprises had PE values below 15. The potential value of these enterprises has not been fully developed. Compared with the manufacturing industry in Europe and the United States, China's industrial design industry has a market development space of hundreds of billions of yuan with medium and simple structure and advanced technology

industrial design will become an important driving force

intelligent manufacturing is a new vitality, and industrial design, as one of them, plays a very important role. When the manufacturing industry is facing transformation, it is extremely necessary to introduce industrial design as the driving force of innovation to cause quantitative and qualitative changes in the entire intelligent manufacturing industry. Said Yuanji, general manager and chief research officer of Guangzhou Hang Seng

data show that the product design cost accounts for about 10% of the product cost, but it determines 70% - 80% of the product manufacturing cost; About 50% of product quality accidents are caused by poor design. In addition, according to the statistics of Hitachi design in Japan, for every 10million yen increase in sales revenue, the contribution from industrial design accounts for 52%, and the contribution from technological improvement only accounts for 21%

according to relevant research reports, in addition to other cultural and creative industries, the output value of Germany's industrial design industry accounted for 0.55% of GDP in 2009, and the UK accounted for 0.18%. Assuming that China's industrial manufacturing level is close to that of Germany, the output value of China's industrial design market in 2015 will be 372.19 billion yuan; Assuming that it is close to the UK level, the output value of China's industrial design market in 2015 will be 121.806 billion yuan, and the overall market will exceed 100 billion yuan

in fact, the output value of China's industrial design industry is still far from that of European and American manufacturing powers. According to statistics, the output value of China's industrial design industry in 2011 was only 4.6 billion yuan

Zhao Qiaomin said that China's industrial design industry is currently in the stage of large-scale and rapid growth. The overall scale of the industry is still relatively small, with more than 70% of it being small enterprises, mainly distributed in the three design industrial belts around the Bohai Sea, the Yangtze River Delta and the Pearl River Delta. At the same time, the industrial competition pattern has not yet taken shape, and professional industrial design companies are scarce targets in the new third board. Only three professional industrial design companies of national industrial design centers, such as reed design, have entered the capital market

the small scale also means that there is a lot of room for development. With the national attention and strong support to the industrial design industry, industrial design will help high-end intelligent manufacturing, which will stimulate unimaginable commercial innovation. Hu Zhentao, director of the economic and Information Technology Commission of Zhejiang Province, introduced that Zhejiang Province has issued six "one" policies to promote the development of industrial design in Zhejiang. By the end of 2015, 16 enterprises in Zhejiang Province had achieved a total revenue of 5.3 billion yuan from various design services, and the transformation output value of design achievements exceeded 500 billion yuan

as the chairman of red design, a national industrial design center in 2015, Li Qi raised a thought-provoking question: how to carry out business innovation? He believes that only by grasping customer needs and finding customer pain points can we further improve and innovate products and create products that truly meet customer needs. The core of industrial design is user research and business innovation to provide users with the ultimate product consumption experience

according to the introduction, in the past 17 years, reed design has continuously defined the industry with design, focused on product strategic innovation, completed more than 1000 innovative design projects, directly created more than 300 billion yuan of commercial value for service enterprises, and grew together with a large number of domestic excellent manufacturing enterprises such as Fangtai, promoting the deep integration of industrial design and manufacturing

intelligent manufacturing faces huge market opportunities

as the core of made in China 2025, intelligent manufacturing is facing rapid development, and intelligent manufacturing with industrial design as the innovation driving force will usher in a more significant market opportunity period

Jin Changbao, co-founder of Reid design and judge of if international design award in Germany, said that 3D printing plays an important role in the future development of intelligent manufacturing industry and is widely used, while industrial robots are an important part of building smart factories, with a weak industrial foundation and many opportunities. Reid design pays special attention to the development layout of cutting-edge fields. Last year, it officially took 3D printing and robots as key development fields

Li Jinke, deputy director of the new strategic Robot Industry Research Institute, pointed out that the domestic robot market has a huge space

the development of industrial robots in China is relatively complex from the corresponding circuit to the late start, which is basically still in the initial stage of industrialization, and the market is relatively small. Although China's industrial robots have made great progress in the past two years, foreign brands still occupy the vast majority of the market. Benefiting from the support of relevant policies and the transformation and upgrading of traditional industries, the domestic industrial robot market achieved stable growth in 2015. In the first half of 2015, 11275 industrial robots were sold, with a year-on-year increase of 76.8%, and the sales volume increased by 27% according to the comparable caliber, so that the wide plate and strip has a good shape, which is 66.5% of the annual sales volume in 2014. In 2015, the total annual sales volume of domestic industrial robots will exceed 20000, with a year-on-year increase of about 40%

Ying Hua, an expert in 3D printing industry, said that additive manufacturing, commonly known as 3D printing, is a kind of rapid prototyping technology. It is based on digital model files, using various basic materials to build objects layer by layer. Compared with the traditional manufacturing of standardization, manual production and labor-intensive, 3D printing has the characteristics of intelligence, customization, digitalization, design as production, and responding to market demand at any time. Industrial design is widely used in the field of 3D printing. The application of 3D printing intelligent manufacturing is first in traditional medicine, such as in vitro stents, implantable models and cardiac stents. In the future, 3D printing can even be used for heart printing, and real materials similar to the molecular composition of human tissue can be implanted to replace part of human heart tissue. It will greatly improve human health and happiness

in the face of market opportunities, the intelligent manufacturing high-end equipment industry could not contain its inner ecstasy and set off a wave of mergers and acquisitions. Zhaoqiaomin, deputy group leader of Guangzhou Hang Seng new third board, revealed that in 2015, 460 mergers and acquisitions were initiated by Listed Companies in the high-end equipment industry, with a year-on-year increase of 48.39%, of which 41 were initiated by new third board enterprises; The total amount of mergers and acquisitions reached 225.241 billion yuan, an increase of 29.76% year-on-year, of which the amount of mergers and acquisitions in the high-end equipment industry of the new Third Board reached 1.33 billion yuan. In the wave of mergers and acquisitions of high-end equipment in 2015, more than 80% of mergers and acquisitions, whether listed companies or new third board enterprises, are based on horizontal integration and diversification strategies. There is a lot of room for the development of Intelligent Manufacturing in the future, which is determined by the current situation and characteristics of China's industrial manufacturing industry. In addition, the state has issued a series of policy support, and the product R & D and market expansion speed of intelligent system with a minimum of 15 manufacturers can be imagined

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